Fresh 2Ti is more than just a light bulb. It's a fresh bulb; a revolutionary new product that breaks down odors while providing energy-efficient light. Simply turn on your light and fresh 2Ti begins eliminating odors in just 10 minutes! Making it ideal for restrooms, closets, workout rooms and damp-smelling areas. And fresh 2Ti will continue to break down odors for up to three years. Plus, since it's a compact fluorescent Spring Lamp, its power to light a room will last for 10,000 hours - saving you hundreds in deodorizing systems and up to 75% in energy costs over incandescent lighting.